AHMED ANTAR — CREATIVE PROJECT BRIEF | EDITABLE DEMO TEMPLATE
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DEMO / SPEC WORKFLOW — Not a record of a client campaign.

PROJECT NAME:
CLIENT / CONTACT:
PROJECT OWNER:
STATUS:
START DATE:
DELIVERY DATE:

1. THE BRIEF
- What does the client need?
- What is the key message?
- Who should see the content?
- What action should the audience take?

2. SCOPE AND DELIVERABLES
- Primary format(s):
- Number of final assets:
- Channels and aspect ratios:
- Language / captions:
- Delivery formats:

3. CREATIVE DIRECTION
- Mood and references:
- Visual style:
- Locations and shot list:
- Brand restrictions and approval requirements:

4. MILESTONES
[ ] Kickoff and discovery
[ ] Concept and shot-list approval
[ ] Crew, location and schedule confirmation
[ ] Shoot / production
[ ] First cut / selects
[ ] Client feedback
[ ] Revisions and QA
[ ] Final delivery and file handover

5. CLIENT COMMUNICATION
- Point of contact:
- Preferred review channel:
- Feedback deadline:
- Approval owner:
- Agreed number of revision rounds:

6. RISKS & DEPENDENCIES
- What could delay production?
- What needs approval before filming?
- What is the backup plan?

7. CLOSING CHECKLIST
[ ] Assets match the approved brief
[ ] Names and file formats verified
[ ] Usage/brand permissions checked
[ ] Client signed off
[ ] Final files delivered

This template is provided as an illustrative, reusable sample.